SEO Fun Facts – How ORM Can Impose a Bad Organization into a Trusted One

With advancement of technology, your fame or your company’s brand image are controlled by internet to some extent. Any negative comment or clips posted against you may hamper your image and close your doors forever in online market. As internet has become the fastest medium of communication, it takes only a few seconds to spread the news Worldwide and this crucially hampers the reputation of yourself and your company as well. Some people take defensive action in this respect, but this is not a good option so far. You cannot control who reads it or with whom they are sharing it; even when the information is removed, the reputation will remain unrecoverable.

online reputation management

It is a part of online management to improve a reputation despite a few black marks viewable by the public. This can be said as a dark side of reputation management which still even exists and can be used. The ability is to consciously manipulate what can be seen on the internet means that unflattering truths can be hidden from sight. Some people have a goal to avoid situations that may prove harmful to their reputation for creating negative reviews. While some others have no problem with covering up unfavorable truths and the ways through which this is done are controversial.

With some effort, any brand name can post positive and honest content that pushes negative reviews and further back on the pages of search engine results which is hardly ever be seen. Some people don’t want to take time to do honest efforts and attempts to push falsify information or post fake reviews for boosting a company’s positive image. However, posting press releases and requesting customer feedback is considered completely legal. Whereas creating fake reviews written by the company is illegal and considered to be fraudulent.

Any people or businesses that have done something wrong and want to hide such information from public in order to retain or regain positive image. Soliciting only positive review or having false ones created presents a huge moral issue regarding people’s perception of that company. By posting enough positive content about you or your company to counteract fraudulent acts, people who have some guilty of wrong doing can walk away with an intact and positive public image.

Online reputation management is entirely focused on making bad things on internet disappear. As we all know the fact that Google is not an easy one to track. The main task of reputation management firms is tricking Google into pushing the bad news down the page while leaving the good news on top.

online reputation management

A bad online reputation can have ruinous effect on success. Studies have shown that a bad online reputation prevents people from getting jobs, attracting investors and receiving promotions. It does not matter where you are in life, a negative online image can ruin your chance at success. In fact, people all over the world have made many mistakes, but with the advent of internet, these mistakes are accessible by anyone and at any time. This is the place where online reputation works. Today, people are not wasting time and money in court fighting. People are turning to services like reputation management to push back negative online publicity. Instead of filing a lawsuit to have the negative items removed from the offending sites, people retain reputation management to flood the internet with thousands of positive articles, comments, websites and social media profiles about them.

Within few hours, the positive listings start to push down the negative listings and over time, the shadow of positive listing will completely overcome the negative. Hence, a new online positive image is created for the individual or company that implies the bottom line fact that someone searches for an individual or company online, reputation management guarantees that every result on the first page is positive. In fact, research has shown that search engine is the primary source for reviews. By eliminating the negative feedback from Google page one, businesses are able to maximize business opportunities.

Information which people get about you and your business can make or break your reputation or to have positive following. SEO is no longer about offering services that ensure high ranking of major keywords. It needs to address with entire online footprint through positive and ongoing reputation management.

We are no longer searching internet to just only search for keywords. In fact, it is used to discover more in depth information about people and companies. Be proactive and understand how your online presence can affect the way people think about you or at least employ the services that truly understand the importance of online reputation management.